Compared to Adwords and PPC the SEO results are Cost effective. Definite Increase in Traffic and with the help of web Analytics and reporting tools, you will get a clear vision of the increased traffic. People trust that the listing in Google is a trustworthy company, by doing SEO. You will get a better return on investment (ROI) than the normal paid ads. SEO is a rising field and it is gaining ground. Today more people are getting to recognize the benefits of SEO, which are awfully good. Your competitors are already started to take benefit of it.